Yeah I wouldn’t pay . This is cliché advice, but you ideally want your plugin to be so valuable that people will naturally want to cover it.
Here’s some advice in no particular order:
- Make sure to spell WordPress with a capital P. Start with your plugin banner for WP Social Ninja. Most people probably don’t care, but for some, it makes you lose credibility right off the bat.
- Try some documentation marketing. Maybe make a video demonstrating how easy it is to use your plugins.
After this, try to pitch some WordPress-related publications. Look in a previous thread here on WP Chat for some ideas: Tips for promoting a new free WordPress plugin
If nobody bites, then you could try experimenting with paid reviews. I know BobWP does this, but not sure of anyone else.
You could try asking in the plugin’s admin UI. Be unobtrusive but not so much so that nobody even sees the call to action. You could also try asking after you’ve resolved a support thread.
I realize both of these ideas are predicated on people using your plugin in the first place, but besides that, I’m not sure.