I sell premium WordPress themes. They’re based on a starter theme and generally bug-free upon release, but I do update them occasionally with new modest features and small bug fixes.
Through my website, I sell subscriptions that enables access to download the latest version of the theme and one-click auto-updates once it’s installed on the site.
While I haven’t sold very many, I find it interesting that not a single person has bothered to activate their license(s), which would enable one-click updates.
I’m thinking this is because:
- They’re generally happy with the theme as-is
- They’re afraid if they enable one-click updates, they’d more easily accidentally overwrite their changes (if they altered core theme code, they’d be right)
- Since it’s not a “theme framework” or a plugin, it’s just perceived to not really be a big deal to update ASAP
I’m not considering ditching the system I have now, because in the event a support request reveals a bug, I’d want to be able to say “okay, update released…feel free to do a one-click update and it’ll fix the issue” and not “okay, update released…feel free to download a zip file and then manually overwrite all your theme files somehow” which would be a markedly worse experience.
This would also be a huge pain if a customer using it on multiple sites had to quickly update a bug. Instead of just going into something like ManageWP and updating it network-wide with one-click, they’d have to manually upload zip files to each site.
However, many buyers on Creative Market and ThemeForest and other marketplaces without a consistent update experience knowingly buy themes anyway, and don’t seem to mind just as long as the theme fits their project well.
I guess my question is, do you care if a premium theme doesn’t have one-click updates? Does it affect your buying decision in a significant way?