I’m wondering about guest publishing and why people do it. At inboundnow.com, which I recently purchased from colleague David Wells, we get guest article submissions a few times a month. Some are low quality, some are super high. Some authors that post once, want to post again.
In my time in affiliate and product marketing I’ve never really understood the mindset of content writers and guest publishing. I won’t say that I am an empty cup, but I do believe there are stronger internal narratives available than the one I’ve developed overtime.