Hey Vova! Our situation with Beaver Builder was a bit unique, so I figure I’ll share it…
We launched the premium version of Beaver Builder before we decided to do a free/repo version. So we essentially had to “remove” features from the pro version.
One of the huge benefits to using Beaver Builder is it’s ability to create column based layouts. When we were deciding which modules to remove from the free version, we thought it would be best to include everything that would otherwise be available in the WordPress editor. So we left the text editor, photo, video, and HTML modules. Things like content sliders, icons, buttons, pricing tables, etc., we left out.
Our hope was, with the free version of Beaver Builder, one can do anything that could be done in the WordPress editor, but you get a handy drag and drop interface and the ability to layout content in columns. We thought this had enough value to make it a popular repo plugin without devaluing our premium offerings. 80,000+ downloads later, we’re pretty satisfied with the reach Beaver Builder Lite is getting!
Let’s be honest here, this is the real trick: provide enough value in the free version to get attention and users, then have an equally (if not more) valuable set of features in your premium product.