According to the recent Array Redesign Survey, it seems like the consensus price for a single theme was $49.
A price for a theme club membership wasn’t much more at $89, less than double the $49 number for an individual theme.
The $49 price point seems to be inline with around what ThemeForest sets per WordPress theme, give or take 10 bucks or so depending on “complexity.”
Elma Studio sells individual themes at 18 Euros each, with bundle pricing at 48 Euros.
Note the question is asking how much you would pay for a WordPress theme, not how much a theme is worth.
- $0. There are so many great free themes out there, I can’t imagine ever paying for one.
- $1 - $30. I don’t need support, just a nice looking theme for a specific purpose.
- $30-$50. This is a price I’d be comfortable paying for my own personal use.
- $50-$100. Still comfortable, if it fills a need and saves me time.
- $100-$200. For a high-quality theme with a high-level of support expected.
- $200+. For an “app theme” like a fully functional job board or directory website.
- $Unlimited. Whatever my client is willing to sign off on and pay for.