So yesterday at #PressNomics (which I’m really bummed to not be attending), attendees learned some interesting stats about the ThemeForest marketplace from Ben Chan.
Ben Chan, according to the Envato Market team page, is their Director of Growth and Revenue.
Thankfully @Jeffro was there to live tweet it! Some choice quotes:
This is a pretty decent floor. It’s worth noting that this number is before Envato’s cut. ThemeForest has some pretty strict guidelines to maintain the quality of the marketplace, but it’s good to know if you get in, it’s highly improbable you’re going to have goose-egg sales.
It’s also nice to know the ceiling is very high. Judging from the sales numbers I just searched for, it’s done pretty well after that. Along with the HTML template, it’s generated over $50k in sales up until now.
Not sure I get this quote. The two numbers leave 2.6% left. So 79.8% of searches is functionality and 2.6% is features? What’s the difference? Also it sounds like that 17.6% search for specific products, a pretty nice chunk.
Not much of a surprise. It shouldn’t be an option these days to not be responsive.
Envato marketplaces display sales numbers per item, so much of this wasn’t a big secret if you were willing to dig. I think it’s a pretty cool feature, as it shows potential sellers (on ThemeForest and elsewhere) what is popular so they can make more of it.
I guess that brings us back to one of the older discussions here on WPChat: You’re starting a theme business. Should you sell on ThemeForest?
Did anyone else attend with some additional insight to share?