The individual has different needs from the enterprise, which necessitates having different models for each.
Focusing on the individual means that you cater the interface and content to the needs of that person. The account is tailored to him or her. It has his/her viewing, stats, and history for easy access. It has links to his/her subscription to renew, cancel, and/or edit.
A company wants something completely different. Companies want ROI. They've invested money to train their teams. They want to know that the team is using it, how they're using it, and what they're getting out of it. They want one place to manage the payment, people, and training. And if you can tailor the experience to their specific needs, then you've increased their ROI and your reach.
How do you do that? You create a separate experience for companies. Call it enterprise or group, it's a separate experience that serves the needs of the company.
Think about that. Think about the benefits if you are a company and want to train your teams.
Do you want each person on your team signing up for their own account? How do you manage that? It costs more money to handle payments or reimbursements.
How do you track individual usage? How do you know your teammates are growing and progressing? How do you know it's because of the training they are getting from xyz?
Companies want to measure these metrics. They want a return on their investments. They want to be efficient and effective. One interface to manage all of their accounts benefits a company.
Know the Code
Currently, as I write this, Know the Code has not implemented a group or corporate membership....yet. Why? I wanted to focus on individuals first. I wanted to make sure I was serving the individual developer's needs first before branching out into the corporate space.
We use MemberPress. They recently released a group addon. In 2017, we'll expand out and add this feature. But it takes planning and thought to ensure it's built for the companies' needs.